Last May I was invited to participate in a BBB (Brand Building Battle © Joana Mouta 2009 @ INP).Beside the honor ;) it was a great experience.

I must say that the results surpass my expectations, which make me think about the process, about team work, about the role of the moderator and how everything can be transposed to everyday work life.

Big thanks to the students. Definitely a rewarding and inspiring experience.

Well done JM.

The outdoor clothier outfit Columbia teamed up with Prolam Y&R to decorate the façade of a newly refurbished building in Santiago, Chile, with the image above.  Translated into English, the headline reads “The air that cools your home heats up the world.” Columbia belongs to the Conservation Alliance, whose website describes their corporate tag-team as [...]

THE cork industry has decided the best way to fight for business as more winemakers turn to screw-tops is to baffle the public with a teaser ad campaign featuring sheep and cows spray-painted with the words “Save Miguel”.The ads, which were rolled out yesterday, give no hint of what is being promoted.
www.savemiguel.com

Brands and Communication in the Era of Media Democracy by Scholz & Friends. Well worth a look.

Reacting?

Public presentation of the edp5d multisensorial identity, by BLUG.