Objectified.
Check the article by Gary Hustwit on Frieze.
“But ultimately film-making, like design, is about storytelling. There are an infinite number of ways to design a chair, and to layer the images, words, and sounds of a documentary film. The use of ellipsis is so important in both cases, since what is left out shapes what [...]

“Fabrico Próprio means “Own Production” and is a term used by most cafés and cake shops in their shop signs, windows and packaging. It is a warrant of freshness and quality, but also of uniqueness and prestige, of the baked goods they sell, most of them sweet, one-portion cakes.
Fabrico Próprio is a multidisciplinary project dedicated [...]

“hALL is an expression that takes us straight to the territory, the places, the physicality of things. hALL is a formula that seems to want to indicate a place and yet brings out the multiplicity of spaces in which the project is articulated visual arts & design. hALL is a concept that brings us [...]